REP Fitness expands to the UK: New products and opportunities for fitness enthusiasts

The renowned Colorado-based fitness brand REP Fitness, known for its innovative and high-quality fitness equipment, has officially announced the launch of its direct sales presence in the UK. Following a successful 2024 in which the company generated over $130 million in sales, this expansion marks a significant step toward becoming the world's leading strength training brand.

Why Great Britain?

With 11 million gym members and a market volume of $250 million for strength training equipment, $500 million for cardio equipment, $1 billion for sports nutrition, and $5 billion for fitness apparel, the UK is one of Europe's largest fitness markets. REP Fitness sees enormous potential here to bring its innovative products to a wider audience.

New product lines and a comprehensive fitness ecosystem

In addition to its tried-and-tested strength training equipment such as racks, benches, and dumbbells, REP Fitness is also launching a new cardio line, innovative performance apparel, and Purist nutritional supplements to the UK market. This expansion underscores the company's commitment to creating a comprehensive fitness ecosystem that caters to all the needs of fitness enthusiasts.

Customer-centric approach

REP Fitness places great importance on customer satisfaction. UK customers can look forward to free delivery, local warranties and returns, and first-class customer service. Furthermore, financing options such as PayPal and Klarna will be available to make purchasing fitness equipment even more accessible.

A look into the future

REP Fitness plans to further expand its presence in the UK with the opening of a new 40,000 square meter facility in Gloucester in 2026. This location will not only serve as a warehouse and office, but will also feature a showroom where customers can experience the products in person.

The expansion to the UK is an exciting milestone for REP Fitness and a win-win for all fitness enthusiasts seeking high-quality and innovative products. Stay tuned to learn more about the latest developments and products from REP Fitness!